One of the projects which kept coming back to us during spring, was on a brief from Vossafår. Vossafår has used the same communication for 17 years, with few exceptions. We got on the board, when Vossafår expressed they wanted to expand and move more of their brand out in the social media landscape. It was a huge challenge moving something so small and demotic into something as big and corporate as Facebook.

It was a bumpy road because Facebook is something that changes over night. Below is a case-study portraying the results in the best possible light.

You know; This is what we did and all that.

Once again, solved for a Norwegian client. We will add subtitles when we got a spare moment.
Until then, the solution is explained on the bottom of the page.

Vossafår produces meat, and recently added Salami to their product list. However, very few caught this. Especially young people from the capital Oslo knew nothing even though they were familiar with the brand. On Facebook, their page consists of mostly young people from Oslo. Our solution was to publish their problem.

“We don’t sell enough Salami in the capital” we told the page, and asked for their help. The group acted like our advertising agency for a month, and during the campaign we arranged the best suggestions and posted the results every day. During the campaign we ended up visiting Oslo, handing out samples, getting a news article and several new filmspots, written and played by the Facebook audience themselves.