About 3 months ago we were engaged by Involve! Advertising to assist creatively on two of their clients. This is one of our solutions for V75 that wen't through.

V75 is basically betting on horse-racing. You can place the bet yourself, or choose a prepicked coupon based on expert insight. The chance of getting full house is fairly low, so every once in a while the price pool gets extremely high. We were asked to create print and banner solutions to remind people to place their bets when the pool was at its peak. They are based around the same communication V75 uses on TV.

Translations doesn't really do the concept any good, but it reads out something like this:
The prices of gas doesn't have to occupy your thoughts.
The prices of a vacation doesn't have to occupy your thoughts
Your tax return doesn't have to occupy your thoughts.

And so forth.