The Young Lions competition is a 48-hour long brainstorming session, were the winners are sent to Cannes, France to the INTERNATIONAL FESTIVAL OF CREATIVITY. The 2012 brief wanted us to engage people in Natteravnene/Night Ravens cause. By patrolling the streets at night they decrease random violence, muggings and help those in need. Our goal was to remind those who complain about unsafe streets, that they too can help out by joining Natteravnene/Night Ravens. The submission is for the Cyber category.

This is the submission for the Norwegian contest. So, the language is Norwegian. If you’re a fellow Norwegian click play. If you’re from the big abroad read the text below. The idea is explained there in a more international language.

By clicking a banner on Norways large newspapers you start a script. The script adds words to the headlines, changing the articles outcome, without changing it's context. The headline "Man mugged at Tøyen" became "Man never mugged at Tøyen", and the article was now about how he wasn't mugged. Headlines, and the alternate frontage was shareable and by clicking you can read the alternate article while receiving the message: "This is the article how we wish it was. Read the real story here. More night ravens. Less bad news."

We will add a texted version when we find the time,
in the meantime, check out our submission YOUNG LIONS 2011