The Young Lions competition is a 48-hour long brainstorming session, were the winners are sent to Cannes, France to the INTERNATIONAL FESTIVAL OF CREATIVITY the 19-25 of June. The brief was based around the growing issues of digital bullying. The submission is for the Cyber category.

The submission reached shortlist at Gullblyanten 2010, and was submitted to the Cyber category.

You can read more about the process behind, and thoughts in our #6 Weekly -  IN CANNES THERE ARE LIONS. This is the submission for the Norwegian contest. So, the language is Norwegian. If you’re a fellow Norwegian click play. If you’re from the big abroad read the text below. The idea is explained there in a more international language.

We solved this by creating a Facebook-application who proclaimed it could send messages to whomever anonymously. Instead of actually sending the message, it scared the hell out of you by saying that the message now was sent too all your friends, signed with your name. Upon closing the application you received our message in your inbox. Briefly told: We didn’t send your message at all. Think twice about what you’re sending. It may hurt others.

Also, check out our submission NIGHTRAVENS YL 2012