This idea came when working on a brief from Sparebank1 at Kitchen.
They are a bank who brands themselves as local, small, personal and always where you are.
When they got the sponsorship for the National Norwegian Soccer team, they became the main sponsor of Norwegian sports. On both the small fields and on the large arenas. Sadly, this is something few are aware of. We wanted to change this and found an opportunity. Our solution underlines their existing values by telling Norway about their presence as the main sponsor of Norwegian amateur sports. Watch the movie below for the details.
Awarded Silver at Gullkalven of the year 2011 |
