According to David Perez, Leo Burnett invented birthday cards that sang when you opened them. We've all heard cheesy versions of «Happy Birthday» or «Time of my life» shamelessly covered as you open a greeting card. We thought of other ways to use the same mechanism and found a small world of exciting possibilities. Here's a short flick to showcase some of them.

We haven't linked the idea to any particular client because we wish to portray the flexibility and a wide specter of usage. The movie is meant to be inspirational and the idea can fit into any high-concept campaign.