ABOUT ‧ HOW ‧ WHO ‧ WHERE
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Excellent storytelling captivates ‧ Efficient and effective over fancy ‧ The brief is holy ‧
Ideas are flexible for a reason, genius only comes when their stretched to their limit ‧
Stepping back is just as important as forward ‧ working is reworking ‧
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The AD is the how, in how, what and when ‧ The world is pretty, capturing it is hard ‧
Good criticism is fuel. Burns, but you won’t get far without
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